Corvelle

Identity, film

for

Ferreira Coachworks

in

2023

Ferreira restores one car a year in a former bus depot outside Braga. For their new identity we waited until dark, opened the doors on this year’s coupé and let its headlights be the only light in the hall.

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One car a year

Ferreira Coachworks restores one car a year in a former bus depot outside Braga, and every car leaves with its name painted on the dashboard by hand. Their identity had been a clip-art wheel.

Lit by its own lamps

Hugo drew a new mark from the letters on an old coachbuilder’s plate found in the depot. For the film we waited for dark, opened the doors on the finished coupé and turned the depot lights down until its headlights did most of the work.

“We had never seen one of our cars like that. Usually it’s under strip lights with someone shouting about a bolt.”

António Ferreira, founder of Ferreira Coachworks

What followed

The film runs on their website and at the two car shows they attend each year. The waiting list now reaches 2029.

Read the whole story

A man in headphones sits at a desk of radio equipment before a bright window

Next

Ondessa

A vintage car with its headlights on in a dark hall with a long lit window
0:00 / 0:00
A long lit glass showroom at night, two figures behind its misted windows
A car with its headlights on pulls up on the wet forecourt outside the lit showroom
The dark silhouette of a vintage coupé in front of the misted showroom windows
Close-up of the coupé's round headlight glowing amber
Two blurred figures behind the misted showroom glass
The coupé's headlight in the foreground, two figures behind the glass
A man stands beside the coupé as its headlight glows in the dark
A vintage car with its headlights on in a dark hall with a long lit window
0:00 / 0:00
A long lit glass showroom at night, two figures behind its misted windows
A car with its headlights on pulls up on the wet forecourt outside the lit showroom
The dark silhouette of a vintage coupé in front of the misted showroom windows
Close-up of the coupé's round headlight glowing amber
Two blurred figures behind the misted showroom glass
The coupé's headlight in the foreground, two figures behind the glass
A man stands beside the coupé as its headlight glows in the dark

One car a year

Ferreira Coachworks restores one car a year in a former bus depot outside Braga, and every car leaves with its name painted on the dashboard by hand. Their identity had been a clip-art wheel.

Lit by its own lamps

Hugo drew a new mark from the letters on an old coachbuilder’s plate found in the depot. For the film we waited for dark, opened the doors on the finished coupé and turned the depot lights down until its headlights did most of the work.

“We had never seen one of our cars like that. Usually it’s under strip lights with someone shouting about a bolt.”

António Ferreira, founder of Ferreira Coachworks

What followed

The film runs on their website and at the two car shows they attend each year. The waiting list now reaches 2029.

Read the whole story

A man in headphones sits at a desk of radio equipment before a bright window

Next

Ondessa

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