Blanchelle

Campaign film, packaging

for

Maison Arden

in

2022

Maison Arden named its autumn scent after a hillside of silver grass above a lake. We found one in late October, filmed it between passing clouds for the launch, and took the bottle’s colours from the red shrubs at the water’s edge.

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A meadow in a bottle

Maison Arden’s autumn scent is named after a hillside of silver grass the perfumer remembers from childhood. The launch needed a film and a box that felt like the place before anyone opened them.

Between the clouds

We found the meadow above a lake in late October and filmed it over two days, waiting out the clouds for every shot. The sun reached the grass in short spells, five or six seconds at a time, and the edit keeps that rhythm.

The colours of the shrubs

The box takes its red from the shrubs at the water’s edge and its white from the grass, printed on uncoated card. The Marais shop sold the first batch in the opening weekend.

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A man’s shadow on a sunlit wall beside a wooden chair

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Silver grass and red shrubs on a hillside above a lake under a blue sky
0:00 / 0:00
Silver grass in the foreground, red shrubs and a dark lake below wooded hills
Sunlit silver grass sweeping down to a lake under small white clouds
Bands of white grass and red shrubs on a slope above a grey lake
Red shrubs and white grass running down to a lake beneath dark hills
Silver grass and red shrubs on a hillside with a lake and a blue sky
Tall silver grass catching the light against a dark sky and a bright cloud
Plumes of silver grass and a red shrub on a dry hillside at dusk
Silver grass and red shrubs on a hillside above a lake under a blue sky
0:00 / 0:00
Silver grass in the foreground, red shrubs and a dark lake below wooded hills
Sunlit silver grass sweeping down to a lake under small white clouds
Bands of white grass and red shrubs on a slope above a grey lake
Red shrubs and white grass running down to a lake beneath dark hills
Silver grass and red shrubs on a hillside with a lake and a blue sky
Tall silver grass catching the light against a dark sky and a bright cloud
Plumes of silver grass and a red shrub on a dry hillside at dusk

A meadow in a bottle

Maison Arden’s autumn scent is named after a hillside of silver grass the perfumer remembers from childhood. The launch needed a film and a box that felt like the place before anyone opened them.

Between the clouds

We found the meadow above a lake in late October and filmed it over two days, waiting out the clouds for every shot. The sun reached the grass in short spells, five or six seconds at a time, and the edit keeps that rhythm.

The colours of the shrubs

The box takes its red from the shrubs at the water’s edge and its white from the grass, printed on uncoated card. The Marais shop sold the first batch in the opening weekend.

Read the whole story

A man’s shadow on a sunlit wall beside a wooden chair

Next

Ombrine

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