Shoes for long walks
Lento makes walking shoes by hand in Lisbon and resoles every pair for life. Their customers walk the city rather than drive it, so the campaign stayed on foot too.
Three evenings in Graça
We shot upright, for phones, in the last hour of sun on three evenings in a row. A man walks through Graça, the 28 tram passes the other way, and the rails catch the light where the street turns. Duarte cut it to the pace of an unhurried walk, eighty steps a minute.
Out on the street
The campaign ran on phones and on the tram shelters along the 28’s route. The resoling service now books three weeks ahead.
