Solenne

Packaging, film

for

Folha Tea Company

in

2024

Folha sells loose-leaf tea in tins we designed to be refilled at the counter. The film follows one cup from the pour to the first sip, lit only by the afternoon sun through a single window in a Porto flat.

A tin you bring back

Folha sells loose-leaf tea from a shop in Porto and wanted to stop selling a new tin with every refill. We designed a plain steel tin with the blend printed on a paper band that changes at the counter.

One window, one cup

The film had to show the tea without a single label. We shot it in a Porto flat with one west-facing window, in the hour when the sun comes in low enough to light the steam: the pour, the wait and the first sip, all in that light.

Since then

Three in four customers now bring their tin back. The shop has stopped ordering new ones until spring.

A man holds a cup by a tall window as sunbeams cut through the dark room
0:00 / 0:00
A man stands in a dark room as sunbeams pour through a tall window
Steam rising from a copper kettle on an old stove
A hand drops loose tea leaves into a white teapot
Water poured from the copper kettle into the teapot
Tea poured from the pot into a flowered china cup
The man holds his cup by the window in the low sun
A man holds a cup by a tall window as sunbeams cut through the dark room
0:00 / 0:00
A man stands in a dark room as sunbeams pour through a tall window
Steam rising from a copper kettle on an old stove
A hand drops loose tea leaves into a white teapot
Water poured from the copper kettle into the teapot
Tea poured from the pot into a flowered china cup
The man holds his cup by the window in the low sun

A tin you bring back

Folha sells loose-leaf tea from a shop in Porto and wanted to stop selling a new tin with every refill. We designed a plain steel tin with the blend printed on a paper band that changes at the counter.

One window, one cup

The film had to show the tea without a single label. We shot it in a Porto flat with one west-facing window, in the hour when the sun comes in low enough to light the steam: the pour, the wait and the first sip, all in that light.

Since then

Three in four customers now bring their tin back. The shop has stopped ordering new ones until spring.

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