We make brands people stop for
We
We
We
Make
Make
Make
Brands
Brands
Brands
People
People
People
Stop
Stop
Stop
For
For
For
MiniMaze, an editorial agency in Lisbon since 2014. Identities, packaging and websites, finished on the back too.
What we bring to the table
Expertise
Who the brand is for, what it stands for and what to call it, agreed on one page before anything is drawn.
Research, positioning, naming, tone of voice
The mark, the type, the colours and the rules, drawn by hand first and then built to last.
Logo and mark, type and colour, guidelines, stationery
Photography, film and launches that look like the brand on the first day it goes out.
Shoots, launch films, campaigns, social kits
Websites and shops we design and build ourselves, with a CMS your team can run.
Websites, e-commerce, CMS and training, motion
Boxes, labels and printed matter, proofed on press until the colour is right.
Structure, labels, print production, signage
Who the brand is for, what it stands for and what to call it, agreed on one page before anything is drawn.
Research, positioning, naming, tone of voice
The mark, the type, the colours and the rules, drawn by hand first and then built to last.
Logo and mark, type and colour, guidelines, stationery
Photography, film and launches that look like the brand on the first day it goes out.
Shoots, launch films, campaigns, social kits
Websites and shops we design and build ourselves, with a CMS your team can run.
Websites, e-commerce, CMS and training, motion
Boxes, labels and printed matter, proofed on press until the colour is right.
Structure, labels, print production, signage
Who the brand is for, what it stands for and what to call it, agreed on one page before anything is drawn.
Research, positioning, naming, tone of voice
The mark, the type, the colours and the rules, drawn by hand first and then built to last.
Logo and mark, type and colour, guidelines, stationery
Photography, film and launches that look like the brand on the first day it goes out.
Shoots, launch films, campaigns, social kits
Websites and shops we design and build ourselves, with a CMS your team can run.
Websites, e-commerce, CMS and training, motion
Boxes, labels and printed matter, proofed on press until the colour is right.
Structure, labels, print production, signage
How we think
Our approach
Answers first
Curiosity first
We ask better questions before making anything.
Answers first
Curiosity first
We ask better questions before making anything.
Make it pretty
Make it matter
Every creative decision should have a reason.
Make it pretty
Make it matter
Every creative decision should have a reason.
Good enough
Never settle
We keep refining until the work feels right.
Good enough
Never settle
We keep refining until the work feels right.
What clients say
In their words
“They drew our name mark on paper before anyone opened a laptop, and it shows. The labels, the box and the site feel like one hand made them.”
“They drew our name mark on paper before anyone opened a laptop, and it shows. The labels, the box and the site feel like one hand made them.”
“They drew our name mark on paper before anyone opened a laptop, and it shows. The labels, the box and the site feel like one hand made them.”
Brands we have made things for
Worked with
How the studio grew
Our story since 2014
MiniMaze opens
2014, Lisbon, Portugal
Two designers, one tiny room in Lisbon, and a hotel on the river willing to take a chance on us.
Our first big identity
2016 to 2018, Lisbon, Portugal
A little neighborhood restaurant becomes our first complete branding project. The work gets noticed. So do we.
More than just logos
2018, Lisbon, Portugal
Packaging, photography, campaigns. We start taking on projects that need more than a new look.
A different kind of studio
2020, Lisbon, Portugal
The world slows down. We don't. We move our process online and start working with brands beyond Portugal.
Making room for more
2022, Lisbon, Portugal
A bigger space, new collaborators, and our first international hospitality campaign. Things are getting interesting.
Into the digital world
2024, Lisbon, Portugal
We bring websites and interactive experiences into the mix, making sure our brands work as beautifully as they look.
A few good partnerships
2025, Lisbon, Portugal
Long-term collaborations with fashion, culture, and hospitality brands become the heart of our studio.
Still figuring things out
2026 to present, Lisbon, Portugal
Twelve years, countless sketches, and plenty of lessons later, we're still curious about what comes next.
MiniMaze opens
2014, Lisbon, Portugal
Two designers, one tiny room in Lisbon, and a hotel on the river willing to take a chance on us.
Our first big identity
2016 to 2018, Lisbon, Portugal
A little neighborhood restaurant becomes our first complete branding project. The work gets noticed. So do we.
More than just logos
2018, Lisbon, Portugal
Packaging, photography, campaigns. We start taking on projects that need more than a new look.
A different kind of studio
2020, Lisbon, Portugal
The world slows down. We don't. We move our process online and start working with brands beyond Portugal.
Making room for more
2022, Lisbon, Portugal
A bigger space, new collaborators, and our first international hospitality campaign. Things are getting interesting.
Into the digital world
2024, Lisbon, Portugal
We bring websites and interactive experiences into the mix, making sure our brands work as beautifully as they look.
A few good partnerships
2025, Lisbon, Portugal
Long-term collaborations with fashion, culture, and hospitality brands become the heart of our studio.
Still figuring things out
2026 to present, Lisbon, Portugal
Twelve years, countless sketches, and plenty of lessons later, we're still curious about what comes next.
MiniMaze opens
2014, Lisbon, Portugal
Two designers, one tiny room in Lisbon, and a hotel on the river willing to take a chance on us.
Our first big identity
2016 to 2018, Lisbon, Portugal
A little neighborhood restaurant becomes our first complete branding project. The work gets noticed. So do we.
More than just logos
2018, Lisbon, Portugal
Packaging, photography, campaigns. We start taking on projects that need more than a new look.
A different kind of studio
2020, Lisbon, Portugal
The world slows down. We don't. We move our process online and start working with brands beyond Portugal.
Making room for more
2022, Lisbon, Portugal
A bigger space, new collaborators, and our first international hospitality campaign. Things are getting interesting.
Into the digital world
2024, Lisbon, Portugal
We bring websites and interactive experiences into the mix, making sure our brands work as beautifully as they look.
A few good partnerships
2025, Lisbon, Portugal
Long-term collaborations with fashion, culture, and hospitality brands become the heart of our studio.
Still figuring things out
2026 to present, Lisbon, Portugal
Twelve years, countless sketches, and plenty of lessons later, we're still curious about what comes next.
Four of us share one bench in Graça, in what was a frame maker’s workshop. The person who draws your mark also sets it on the box and builds the site.
At the bench
Point at a prize to see the work it was for.
Awards
What people ask before they write
Frequently asked questions
How long does a project take?
An identity takes six to eight weeks from the first workshop to the final files. A website adds four to six.
How long does a project take?
An identity takes six to eight weeks from the first workshop to the final files. A website adds four to six.
Where does a budget start?
Most projects start at €25,000. After the first call we send a fixed quote, and it only changes if the brief does.
Where does a budget start?
Most projects start at €25,000. After the first call we send a fixed quote, and it only changes if the brief does.
Do you work with brands outside Lisbon?
Most of our clients are abroad. We meet in person for the first workshop and on a call every week after that.
Do you work with brands outside Lisbon?
Most of our clients are abroad. We meet in person for the first workshop and on a call every week after that.
Who will we work with?
The people on this page. One of the founders leads every project, from the first call through to the launch.
Who will we work with?
The people on this page. One of the founders leads every project, from the first call through to the launch.
What happens after launch?
A month of fixes at no cost. After that, a monthly retainer keeps us on hand for small updates and new pages.
What happens after launch?
A month of fixes at no cost. After that, a monthly retainer keeps us on hand for small updates and new pages.
Who owns the work?
You do, once the last invoice is paid: every source file, with the font and image licences in your name.
Who owns the work?
You do, once the last invoice is paid: every source file, with the font and image licences in your name.